Brand Story

"It's Just Different: Redefining Skincare with Bold Innovation"

Background

Founded in 2019, this brand began its journey into the skincare world under the name "New.Bie Skincare" with a humble yet impactful duo a gentle AHA exfoliator and a protective mineral sunscreen. These two products quickly became a foundation for change, proving that simplicity paired with science can make a difference.

Fast forward to 2024, the brand has grown beyond its beginnings, boasting a diverse lineup of over 16 meticulously crafted products. Each formula is born in collaboration with specialized skincare chemists, blending scientific precision with a touch of care, ensuring optimal results for every skin type and concern.

Every product tells its own story, whether it’s the relentless fight against acne, soothing parched and dry skin, balancing oil production, or brightening stubborn melasma and hyperpigmentation. Behind each bottle lies a purpose: to empower users with solutions that truly work, simplifying the journey to healthier, happier skin.

Today, we thrives as a trusted name, delivering results-driven skincare that speaks to individuals who value efficacy, truth, and a tailored approach. From its modest beginnings to becoming a reliable go-to, the brand’s story is one of growth, science, and dedication to its customers’ needs.

By 2022, New.Bie Skincare underwent a vibrant transformation, rebranding itself as The Mango Flamingo, a name as bold and dynamic as the vision it represents. With this exciting new identity came an expanded lineup—16 innovative products, each meticulously crafted to address a variety of skin concerns and conditions.

The Mango Flamingo took skincare to the next level, blending multiple active ingredients into powerful formulations tailored for different skin types. From calming acne-prone skin to brightening dull complexions and tackling stubborn hyperpigmentation, each product was designed to deliver targeted results without compromise.

This rebranding marked not just a name change but a bold step into a world where science meets creativity, and every bottle holds the promise of healthier, happier skin. The Mango Flamingo is more than skincare—it's a movement for transparency, efficacy, and inclusivity, redefining beauty routines for everyone.

Brand Purpose

To revolutionize skincare with superior products, honesty, and complete transparency.

Brand Vision

Setting truth and credibility as the benchmark for the skincare industry.

Brand Mission

To deliver honest, sustainable, and science-driven skincare made with top-quality ingredients.

Brand Values

In the ever-crowded world of skincare, where promises often glittered brighter than the results, a bold vision emerged. It wasn’t about flashy campaigns or overstated claims—it was about cutting through the noise with something real. This was the heart of The Mango Flamingo: a brand built on principles that spoke directly to its customers, not over them.

Embrace Transparency was the first promise. From the very beginning, The Mango Flamingo decided there would be no secrets. Every ingredient, every formulation, every claim it would all be laid bare for customers to see and trust. After all, true beauty thrives in honesty.

But transparency alone wasn’t enough. We knew that skincare is as much about progress as it is about trust. That’s where Lead with Science came in. The Mango Flamingo vowed to stay on the cutting edge, continually innovating with research-backed formulas that delivered real results. No fads. No fluff. Just science.

And speaking of results, No Empty Promises became a mantra. The Mango Flamingo believed skincare should be straightforward. No exaggerated claims, no unattainable "miracle cures" just products that genuinely work, letting their effectiveness speak louder than marketing buzzwords ever could.

This ethos naturally led to Keep It Real. Why complicate skincare when it could be so simple? The Mango Flamingo spoke in a language everyone could understand, removing the mystery and making skincare accessible to all.

Finally, the brand's fearless spirit shone through with Dare to Stand Out. While others followed trends, The Mango Flamingo blazed its own trail. Bold, unapologetic, and willing to challenge the norms, it redefined what a skincare brand could be.

Together, these values formed the essence of The Mango Flamingo. They weren’t just rules, they were the soul of a brand that promised to keep it real, stay true, and always deliver. Because in a world full of noise, sometimes the boldest move is simply being honest.